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408 N. Cedar Bluff Rd.
Suite 252
Knoxville, TN. 37923

865-246-3848 Main
865-246-7978 Request
865-246-7979 Fax
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Welcome to 106.1 The River
Knoxville’s New Home For The Best Of The 80’s 90’s and Now


Momentum Broadcasting’s 106.1 The River is an Active Adult Contemporary format designed for today’s active adults on the move.  Active AC is the perfect format for at-work listening as well as driving to and from work, to school practices and everything in between, with hit driven familiar music, a core of today’s hottest artists and some local up and coming artists dropped in throughout the day.  The River targets adults 18-49 and comes in at approximately 60% female, 40% male. 

Train Matchbox 20 Jason Mraz
John Mayer Katy Perry Sugar Ray
Jack Johnson Alanis Morissette Michelle Branch
No Doubt Kelly Clarkson Sheryl Crow
Taylor Swift Matt Nathanson Coldplay
Pink Colbie Caillat Dave Matthews Band
Lady Gaga Daughtry Nickelback
Muse Lady Antebellum Fergie
Erick Baker Kimber Cleveland Brad Blackwell

Daily Features

Mornings with Bruce 6a-10a M-F
Mornings with Bruce is a music intensive full-service local daily Morning Show including News, Sports, Weather, Traffic with Pete Michaels, Daily Dirt with CJ, Entertainment News, Contests, Celebrity Interviews, Local Guests, Spotlight Business of the Week and much more.  The emphasis is on the music with less talk and a mix of energetic hit music to get your day started right. You’ll hear at least 10 songs an hour in the morning on 106.1 The River.

Fridays at 7pm for a 1 hour journey through the week’s hottest songs. We play The River’s top 10 songs of the week in a Friday evening kick-off setting.

Saturday nights from 7P-1A, this 6 hour long feature focuses on great 80’s tunes that you used to listen to including Eurythmics, Bangles, Robert Palmer, Culture Club and many more. It’s a fun filled weekend night of memories from the 80’s.

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